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Find it at other libraries via WorldCat Limited preview. Bibliography Filmography : p. Includes bibliographical references p. Summary The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer, and short previews are also a vanguard for emerging technology and visual techniques.
This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod.
‘It’s not a movie, it’s a movement’: Crazy Rich Asians takes on Hollywood
The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era. Published Jefferson, N. Language English View all editions Prev Next edition 3 of 3. Author Johnston, Keith M. Subjects Film trailers. Advertising -- Motion pictures.
Summary "This book demonstrates how the trailer has educated audiences in new film technologies, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, Internet, and iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era"--Provided by publisher.
Contents 1. The Rival Screen 3. Technology and Genre 4. The Mobile Trailer Appendix I. Interview with Paul N. Lazarus Appendix IV. Interview with Simon Ashberry.
Notes Includes bibliographical references and index. View online Borrow Buy Freely available Show 0 more links